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Ale Avila
I work at the intersection of personal and organizational change.
I support individuals and organizations in navigating change with greater clarity, resilience, and alignment.
Through coaching, change management, and a human-centered approach to transformation, I help people move forward with greater awareness, confidence, and intention.
Originally from Costa Rica, I built my career across Latin America in leadership, marketing, and change management roles before relocating to Switzerland over a decade ago.
Working in complex, high-performing environments for over 20 years, gave me a deep understanding of how change unfolds at a structural level—and how it is experienced by the people within it.
What draws Me to this Work
My passion lies in supporting people through change in a more conscious and intentional way.
We often focus on the change itself, but I am equally interested in the transition—the human experience that comes with uncertainty, growth, and new possibilities.
For me, meaningful transformation begins with awareness: understanding who we are, what matters most, and how our choices align with our values. Whether working with individuals, leaders, teams, or organizations, my goal is to create space for reflection, clarity, and sustainable change.
I believe that life is about more than work and performance. It is also about wellbeing, connection, purpose, and becoming more fully ourselves.
Beyond my Professional Role
Outside of my work, I care deeply about family, wellbeing, mental health, and spending time in nature.
I share my home with my husband, our fluffy kitties and enjoy birdwatching—a hobby that reminds me of the value of slowing down, paying attention, and appreciating what might otherwise go unnoticed.
Many of the qualities I bring to my work—curiosity, presence, patience, and observation—are reflected in the moments that bring me joy outside of it.
Background & credentials
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MSc in Psychology and Mental Health
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Doctor (p) in Microbiology
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ICF Associate Certified Coach (ACC)
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Trauma Informed Coach
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Behavioural Practicioner
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EFT & EMDR Practicioner
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iPEC Wellbeing and Leadership Coach
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PROSCI Practitioner & Train-the-Trainer